digital media and content

Media industry has been transformed drastically with technological advances in recent decades. In particular, digitization – e.g. Internet, file sharing and piracy, social media, and streaming – has changed how we discover, purchase, and consume products and services. These fast evolving digital technologies raise intriguing but hard questions for media industry to answer.

On the basis of advanced data analytics and economic/psychological theories, we explore transformations of the media industry and implications of such changes on business and society. Topics of interest include but are not limited to:
Information goods and digital market places
Digitization and media industry
New media and online communication